Privacy Policy

This Privacy Policy explains what personal data we collect when you visit or shop with Doreen's Boutique (the "Website"), and how we use, store and share it.

1. Information We Collect Automatically

When you browse the site, we automatically pick up certain details about your device — browser type, IP address, time zone, and some cookie data. We also track:

• which pages and products you view;
• what website or search term brought you here;
• how you move through and interact with the site.

We refer to this collectively as "Device Information."

2. How We Collect It

Cookies — small files stored on your device, often holding an anonymous identifier. Learn more about cookies and how to disable them at allaboutcookies.org.

Log files — record activity on the site, including IP address, browser, ISP, referring/exit pages, and visit timestamps.

Web beacons, tags and pixels — small electronic files that help us understand browsing behaviour on the site.

3. Cookies From Third Parties

We use cookies from:

• Google Analytics — to see how visitors use the site and where it can be improved.
• Google Ads — to measure ad performance, track conversions, and show relevant ads to past visitors (remarketing).

More on how Google handles data: google.com/policies/privacy
Opt out of Google Analytics: tools.google.com/dlpage/gaoptout
Manage Google Ads personalisation: myadcenter.google.com

4. Information Collected at Checkout

When you place or attempt an order, we collect what's needed to process it:

• name;
• billing address;
• delivery address;
• payment details;
• email address.

We call this "Order Information." Together, Device Information and Order Information make up what we mean by "Personal Information" throughout this policy.

5. How We Use It

Order Information is used to process orders, arrange delivery, send confirmations and invoices, and keep you updated about your purchase. We also use it to help prevent fraud, improve the shopping experience, and — where you've opted in — send you marketing about our products.

Device Information helps us understand how the site is used so we can improve its design, functionality and marketing.

6. Who We Share It With

We share personal data with select third parties needed to run the store and deliver our services:

• Shopify, our ecommerce platform — see their privacy practices at shopify.com/legal/privacy.
• Google Analytics and Google Ads, for site analytics and ad measurement — see Google's policy.

We may also disclose information where required by law or to protect our legal rights.

7. Targeted Advertising

We may use your data to show you ads relevant to your interests, mainly via Google Ads. Learn more about how this works from the Network Advertising Initiative: networkadvertising.org.

8. Do Not Track

We don't currently alter our data practices in response to browser "Do Not Track" signals.

9. Data Retention

We keep your order information on file for as long as needed, unless you ask us to delete it.

10. Your Rights

As an EU resident, you have the right to access your personal data, request correction of inaccurate details, and request deletion. We process your data either to fulfil our contract with you (like processing an order) or in pursuit of our legitimate business interests.

To exercise any of these rights, contact us using the details below. If you're not satisfied with how we've handled your data, you also have the right to lodge a complaint with Ireland's Data Protection Commission (dataprotection.ie), or your own local supervisory authority.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, or for legal or operational reasons. We'd recommend checking back here from time to time.

Contact

If you have any questions about this Privacy Policy, or want to exercise your data rights, you can contact us at:

Email: info@doreensboutique.com
Phone: +44 7863 781968
You can also contact us directly via our contact page.

We strive to respond to inquiries within 1-2 business days, Monday to Friday.

Company Information

About Doreen's Boutique

Have any questions? Feel free to contact us by email: info@doreensboutique.com

Store name: Doreen's Boutique
Operated by: Novelia Brands Ltd
Warehouse address: 6 Magazine Rd, Cork, T12 RDY7, Ireland
Business address: 71-75 Shelton St, London WC2H 9JQ, United Kingdom
Registration number: 17367676
Email: info@doreensboutique.com
Phone: +44 7863 781968

We strive to respond to your messages within 1-2 business days, Monday to Friday.